Originally Posted by
Eric the Half a Bee
LBC need those sorts of characters. The station's social media presence is very strong, thriving in part because of some hosts that can be considered controversial - it gets comments and conversation going. On the other side of the political spectrum is James O'Brien, someone whose comments I tend to align with, but he is able to wind up those on the political right and Brexiters, which generates interest, listeners, calls and, along with all of that, revenue.