Its the bookie that should be sanctioned, for opening an unregulated market.
Press call man fat, Bookies open a market laughing at the man suggesting he would not be able to resist a pie during a match.
Said man eats a pie then he must leave a position where he helps out a local struggling football side. Where he coaches, sweeps the pitch, plays in goals for the reserves and sleeps on the sofa of the clubhouse 3 days a week.