The issue is that people happily pay it, you hear people saying, i could spend £500 on a season ticket to watch 23 matches a season or i could pay £600 and watch 150, and that would be the top matches around Europe.
People in this country consume football on TV, they pay a premium for it, and SKY and BT then pay forever increasing sums, for coverage.
People complain that fans who attend are treated badly, however we created a system where the person at home paying his subscription is more important than the fan that attends. We are getting the treatment that football fans in the UK demand.