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The 'Liberty' is a curious one. Liberty Insurance seems to operate mostly overseas. It seems to have hardly any retail presence in the UK. I have no idea what their affinity is with Swansea Council or the 'White Rock' - as the stadium would have been known without sponsorship. Perhaps one day it'll be the 'Admiral Stadium'!
Possibly one of the grandest sporting occasions ever to be held in Wales. Something to be very proud of.