The Rebrand? Relegation? The truly awful football we played in our first season back in the Championship (we might have been winning more last season, but the quality of football wasn't much better than it had been a year earlier)? A dislike of "the modern game"?

For me, I'd say the biggest reason for what is a pretty widespread loss of enthusiasm was the first of the reasons I named, but an awful lot of people I talk to say things like "the shit football we played under Slade was the final straw for me", so I might well be wrong.