For me it was the rebrand. That picture of Cardiff fans all decked out in red scarfs still makes me cringe.
I was the only City fan in my school, and when we were losing to teams on a wet Tuesday night and struggling down the bottom of division four, my plastic mates would all be talking about how Liverpool, Utd and Spurs had all won and how good they were doing in the league and Europe.
I always told them I'd be watching the Bluebirds in the top league soon, in fact it wasn't soon, it was over 30 years later when City finally made it. I never did get to see them in the top league as I just couldn't face giving Tan a penny of my money.
I understand for some people its only a colour, its only a badge etc. For me it wasn't.