Quote Originally Posted by Zenith View Post
When I briefly worked in the marketing departing for a company 3 years ago, I was asked to make the menus of cafes and restaurants more exciting.

The example of Ham and cheese sandwich I was given read something like "Guthrie honey roasted Neuadd Fach ham and freshly sprinkled goats cheese, served on thick wholemeal bread"

I said it just makes them sound pretentious and totally unnecessary, but for some reason all of a sudden everyone is obsessed with things that sound middle class, that actually aren't - like a ham and cheese sandwich ffs.
Smashed potato.
Clear lemonade served over crushed ice accompanied with a wedge of fresh lemon.
Responsibly sourced filet of pan seared salmon.