I have a sister in law who set up her own business in juicing, spiralizing and raw food. And yes it is a cult she is completely brain washed
It makes her happy though
She has lost a lot of weight on it but she's still quite a big lass but if she visits she fills my kitchen with a ton of fruit and veg but somehow manages to eat all my biscuits whilst lecturing me on why I have so much crap food in my house.