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Since when are crowd sizes important in judging if a manager has made a good move or not. You are struggling in justifying Coleman's choice. I suspect Coleman will justify it by claiming the FAW didn't meet his demands. That's fair enough. Claiming he's making a good decision because Sunderland are getting bigger crowds than Spurs, Chelsea or Everton is madness.
I'd argue that attendances are the ONLY thing that make a big club, you can be a big club without being successful, you can be successful without bing a big club. Leicester won the league and played in the Champions League. It may have made them famous briefly, but it hasn't made them a bigger club.
Who's the bigger club? Last place in the Championship Sunderland? Or 7th in the Premier League Burnley? Sunderland are a bigger club than half of the Premier League IMO.
How so? If you beat another club does that make you bigger than them? If you win more games over a season are you bigger than all the clubs beneath you?
I guess we all have our own definition of what makes a club bigger. I'd probably argue that at present Burnley are a bigger club than Sunderland. Would you describe Leeds as a big club? They haven't seen the top flight for 14 seasons, have spent more time over the last 40 years outside the top division than in it and, prior an 18 year run in the top division in the 60s and 70s, again were outside the top flight more than they were in it. Some people seem to regard Nottingham Forest as a big club, yet they've not been in the top division for 20 years now.
Conversely, Chelsea were a yo-yo team between the top two tiers for decades. Historically they can hardly be described as a big club, yet their last 20 years have been, by a significant margin, their most successful and I doubt many would say they're not a big club.