Quote Originally Posted by MacAdder View Post
I see the affluent or older generation making a stand but the masses go for the cheapest or most convenient option the majority of the time.

Unless something is on offer, rarely seen in somewhere like Maplins, the common comsumer won't buy it but look elsewhere.
Very easy to price check online nowadays whilst you browse.

With places like Starbucks, it's mostly down to convenience.
Personally I hate the place, the coffee is swill.
Costco the same. Cheapest, most tasteless coffee imaginable, but £billions in marketing has got the under 35's in there..