Originally Posted by
Badly Ironed Shirt
Yes, it is a massive country - but it is also extremely poor. Basketball and boxing is the main sport there and, unlike the Japanese who support players (and change clubs with the player), Filipinos are extremely patriotic. There are barely any football fans there at all, the National Team are known as the Azkals (street dogs) but are also much maligned. They are not likely to spend £40 on a shirt (unlike Koreans, Japanese, Chinese - even Thais). I was there in April, and whilst the locals knew Neil Etheridge, they didn't know that their national team had just qualified for the Asian Cup for the first time ever. They also didn't care.
You can see kids wearing football shirts, but they are usually given as gifts from relatives who work overseas (lots of nurses work in the UK for example), or from charities to street kids who will have no concept of what that club is.
There are very few commercial opportunities in promoting Etheridge imo. The locals will take pride in him if their national team starts getting recognised overseas - but I think it unlikely that this will extend to Filipinos buying Cardiff merchandise or UK based Filipinos buying match tickets in massive numbers. If the Philippines do nothing in the Asian Cup (very likely) then there will be little exposure of the team or of Etheridge.