I agree it's a massive opportunity; but at the same time the point stands. How do you force an issue without chucking cash at it. That's a road we've been down before. There's of course a balancing act and spending that little bit more to give us a chance; has to be seen as a wise investment; but that has to have a limit too. If clubs/agents/players know that they can make a few more ££ by holding tight we can't force anyone to agree to anything.
Agree with the media stuff; but look through twitter it's rife; from Bournemouth to Newcastle. The higher up the leagues the more people seem to be involved and the more click-bait articles that are being raised.