Hi all,

I'm conducting research into supporter attitudes towards identity changes to British football clubs as a part of my university dissertation. A section of the research will focus on the re-branding of Cardiff City FC.
Your answers will greatly assist in gaining further insight into how the globalisation and commodification of British football impacts local supporters, particularly among those who have been directly impacted by it.

It can take between 5-10 minutes to complete and all responses and shares are appreciated

https://www.surveymonkey.co.uk/r/9NZQ9WL

Side note: The survey is hypothetical in nature so that it can apply to further football teams while not impacting the collected data. I have shared this a few months ago on another Cardiff forum, so please disregard this if you've already completed it.

Thank you in advance :)

All the best.