They said the music bubble wouldn't burst either, but it did. Ditto scheduled TV, young people hardly watch it. All it takes is a change in society, or for something new to come along that takes the youngsters in a new direction. A big part of football is the parent/child relationship that hooks in a steady stream of new fans. In the future, something as simple as perceived value for money may cause new parents to break this cycle. All I know is football isn't the same value proposition that it once was.