That's vanity.

All bank borrowing at 3.7%. That's £37 million pa. just in interest.

Adult season ticket prices range from £795 to £2,200, while under-18s can expect to pay between £397.50 to £562.50

There's a tipping point. When a few thousand suddenly have an 'Emperor's new clothes' moment and suddenly twig they're being conned, it will end in tears..