I don’t know if you’ve heard of The Athletic? https://theathletic.com/ It’s an American website with quality journalism on American sports. It’s a subscription service and I believe it’s around £60 a year.

That organisation is currently building a team of football writers by poaching the best journalists from national and local newspaper. There is some serious money flying around.

Every Prem club will have its own reporter, don’t know if that extends to City.

Question I’m asking is, would you pay £60 a year to read more about football?

I just can’t see it. I don’t think it’s in our culture.