Originally our new stadium was named as Cardiff City Stadium, as it would be easier to change once the naming rights were sold. Nearly 10 years down the line and the name hasn’t changed.

I know there was the issue with Sam being entitled to a certain amount of the proceeds from any naming rights deal, is that still the case? If so that might explain why the rights haven’t been sold by the club. However if not, I wonder why the naming rights haven’t been sold, particularly ahead of last season when we were in the premier league and it would have been much more attractive.

I’m happy with the name of the stadium as it is, however in the days where nearly everything is branded, I wonder why the club is missing out on this income stream?