I worded my first sentence poorly, the media now want to make a fuss about something that’s been happening for years.
You can’t get rid of it, unless you introduce draconian rules on twitter where you need to use ID for an account or banning racist slurs.
I believe the attention it’s been given since Tammy missed his penalty has actually increased the abuse sent toward Pogba, Meite and Rashford so no it’s not a good thing. Maybe twitter could improve their moderation, but from what I’ve seen the tweets and accounts didn’t stay up for very long.