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...apologies if this has been posted before but I, for one, missed it.
Basically, they're unhappy with Sky's interpretation of the new contract, Sky's 'red button' offering and under-valuation of the Championship product in general. PL clubs get 3million each time a game is televised whilst Championship clubs get just 75,000 (sorry, no pound button on my keyboard).
Interesting, but remains to see whether it has legs:-
https://www.bbc.com/sport/football/49771802
Which would people rather watch, Brighton v West Ham or Leeds v Derby ? OK, not exactly like-for-like in their respective leagues, but often when there's a choice - usually Sat tea time - I'll opt for the football match as opposed to the attack v defence of the Prem. league, and I reckon a lot of other people do also. I'm pretty sure the Championship clubs don't get a percentage which refelcts the actual viewing figures, not to mention the red button offering available now..