Labour had a slogan - For the many, not the few - but it obviously didn't resonate with the voters perhaps in part because it doesn't appeal to the national ego. Taking back control and Get Brexit done, while mightily flawed, are about striding forward as a nation. There's been a fair bit of criticism of Labour and Corbyn while everyone tries to pin down What Went Wrong but the only thing that stood out for me was their lack of understanding or ignorance of working class conservatism. A lot of people who vote Labour are patriotic and admire the royals etc and in this current culture of doubt and unease fall back into those kind of collectives rather than the hands-across-the-nation messages.
All this criticism for Labour is suggesting they weren't good enough when they actually weren't conservative enough, which is rather dispiriting in my book, but there it is.