Originally Posted by
Baloo
How were these produced? At a company I worked for we sponsored advertorials and guy we wrote them ourselves sometimes, with the publisher editing. Other times we’d send them a brief outlining the message we wanted to convey and they’d write it and we’d edit. Either way they were essentially adverts for our company/products dressed-up as editorial.
It could be that’s not what has taken place here in fairness but I thought this was maybe being implied, rather than this being independently produced content just sponsored by the government. Hence the headline.
Did Private Eye clarify that point as it makes a bit of a difference about how would be perceived (acknowledging the broader point that regardless only selected publications have benefited from this advertising fund anyway).