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The opportunity to receive betting advertising revenue is clearly the true reason for Sky's 8pm start I'm sure, but I for one prefer an 8 pm start to 7:45. I like staggered match starting times...more football to watch.
Exactly that is up to them, but I do object to advertising making it look fun and cool for teenagers, it has been shown to have increased gambling addiction, as has tombola bingo-type advertising increased the number of women-addicted gamblers.
When I was young, I can't remember seeing fancy ads for football betting.