Rather misleading to call it the "European Press Agency" don't you think?
Cameron is certainly promoting his own belief that we remain in the EU. Whilst it has been rather over-egged I don't think anyone can seriously dismiss the numerous economic projections about the cost of Brexit as "project fear." That's just laziness and a clear sign that the economic argument is lost.
I agree that it's about one's personal experiences of the UK and where we see it in the future.