The documentary series is clearly integral to why they took the club on.

They have obviously sold the streaming company (I forget which one) the idea of following a club from the bottom to the top.

Probably becoming people's social media sort of team in the process. An advertisement dream.

They probably don't fully appreciate how unpredictable the game can be though, and the higher they rise the less their financial impact will have.

Be interesting to see how it progresses. Without the doc series and the current level of media attention I don't see what's in it for them.

Whilst there though I do get the impression they will do things right and it's a million times better for their fans to have something exciting going on.