Yes to this , though BT have also started spending megabucks to compete with Sky.
Enough people buy into this to enable the TV companies to pay clubs silly money.
Personally I'm not really interested in the over hyped Premier League or the Champions league.
Too many foreign players who have no link with the teams they play for and yes , they are paid far too much.
I would love the bubble to burst and see the primadonas get a 95% wage cut.