This from a different thread sounds quite familiar to conversations on here a few years ago, particularly the profile and revenue bit..

A very good read. The Portuguese interest in Wolves is going to be huge, with Wolves TV the conduit for raising our revenue and profile, because these young players will become firm candidates for the national squad. Interviews in Portuguese by Nuno and the players for Wolves TV will accelerate this, and, of course, Portuguese is the language of Brazil, so our profile and revenue will grow there too.