The under 45's - making a big sacrifice, and likely suffer most in the long term..

[splott parker]

I dunno I've seen the opposite, its cheap and young people don't have money

With the demise of the traditional suburban local pub the age group of town drinkers has risen. Also the price war has seen the ‘professional ’ older drinkers frequent The Live Lounge early evening then move on to the equally cheap Rummer, Borough, Old Arcade or Queens Vaults, I know, I have a dabble myself now and again.