Most people? That's debatable, but for the sake of argument let's say it's true. It still wasn't the question he asked, which was: "Why does no-one - least of all footballers, celebrities, the BBC, some mainstream newspapers..... protest against the Chinese."
He seems to believe it's down to "the power of the media." I don't agree at all. I believe it has far more to do with shared history, culture and identity.