Their owner is ridiculousky rich and they have premier league money. If he keeps them up for one season he pays for himself. And there's also a good chance he'll be worth double in a years time, he is a quality player and I imagine the fact he had a quiet (by his standards) season post christmas is the only reason they've managed to get him.
35 million isn't what it was 5 seasons ago, i worry when I see the signings Fulham and Wolves are getting that we are going to be left miles behind. Let's hope Warnock has a plan.