Is it though? It's not a real sporting event. People pay for sky sports to watch sports. This is a YouTube thing. Some people will want to watch it because they have vapid, empty lives. And they will pay to do so. Fair enough- let them.

Everyone else would have switch over anyway the moment it came on so see no harm in it really, it's not like you are being asked to pay for something that you would legitimately expect to be included in a sports package.