Though I still go, I haven't got the same passion for it as I once had. And for me it wasn't really the rebrand as I was one of the reluctant reds, I hated the badge more than the shirt colour as at games I still saw the individual players more than just a colour.
I started going down late 70's so I've seen a lot of good and bad in those years but the only constant was wanting to see the City play in the top division against the top teams in the country.
I've now seen that and it was a bit shite.
I always want us to win, but it doesn't hurt as much when we don't anymore, and for me personally i think its because I couldn't really care that much about getting back to the prem.
But, hypocritically I'm looking forward to being involved in a promotion battle next season as I want to see some exciting games, games with something to play for.