Yes, sounds gimmicky but it's a very good idea for the reasons you've pointed out. It's already used in hockey and works well. We've had a debate about it on here before but Kris was against it because hockey isn't on tv much and J.R Hartley was against it because all the hockey players he knows are gay. To be honest, their arguments were going right over my head. I just pretended to understand them to try and make myself look intelligent.