Of all the players to attempt 50 or more shots in the Premier League last season, only Son Heung-Min and Ilkay Gundogan had a better shot conversion rate than Danny Ings’ 21.1 per cent.
Watkins clearly had an incredibly successful first season in the Premier League, but the key to that success lay in the volume of shots he took rather than their quality. Only four Premier League players had more shots than Watkins last season. Ings, meanwhile, had 57, roughly half Watkins’ total. He did play in 29 matches compared to Watkins’ 37, but it still demonstrates a pattern: Watkins took lots of shots to get his 14 goals; Ings took more of his chances to get his 12.
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