A question of identity.

[lardy]

Agreed on that but it sounds like you’ve been conditioned (as have we all by the way) into the lofty ambition of finishing 7th and being happy with it. You add the extra caveat of needing to be entertained for your season ticket money, which is admirable but not essential for everyone.

How many successive years of finishing 7th could you take before you’d want more than entertainment and 7th place for your money?

15? 10? Less?

We can look at the examples of Stoke and Charlton for a rough answer. Their fans got bored of being where they were and wanted more.