Re: Official Reform MP is racist
Quote:
Originally Posted by
Eric Cartman
Well quite, but beyond that, the implication is that something should be done about it i.e. forcing companies (by legislation or otherwise) to include more white people in their adverts = DEI = something they hate. If anybody can make anything reform says, actually make sense then please do interpret for the rest of us.
One thing this woman has overlooked is that companies pay for advertising that works. They usually spend a lot of money analysing the sort of demographic which provide them with their biggest profit yield. This demographic becomes the target audience.
You can be sure that the companies will not pay for advertising if the target audience is forcibly skewed. It can therefore be concluded that the non white faces which appear in some adverts are potentially a profitable demographic and of course because people of whatever colour need to buy products and services that makes perfect sense.
The contrary view would be that if there were no people of colour in these adverts then they may think the product or service is not targeted towards them and they decide not to make the purchase. Most companies would not wish for that situation to arise in any circumstances.
