Outrage as stunning My City My Shirt mural is painted over

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Originally Posted by JamesWales

As I said earlier, the car park it looks onto is also a development site and in time a building will occur there masking any mural, so long term it's probably not viable anyway, without buying the whole car park.

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Indeed. My point was about something rather different, old fruit.

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Originally Posted by JamesWales

As I said earlier, the car park it looks onto is also a development site and in time a building will occur there masking any mural, so long term it's probably not viable anyway, without buying the whole car park.

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The building site across from the old white Hart on James Street has been derelict since the 70's and the site in question has been like that for donkey's years too so I wouldn't hold my breath on development any time soon.

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Originally Posted by Taunton Blue Genie

Indeed. My point was about something rather different, old fruit.

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I know, I was just expanding upon your excellently made point!

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Originally Posted by MacAdder

The building site across from the old white Hart on James Street has been derelict since the 70's and the site in question has been like that for donkey's years too so I wouldn't hold my breath on development any time soon.

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True, but both of those sites are now being talked about more frequently atm..

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Originally Posted by Citizen's Nephew

So to summarise:

McDonald's = Good

My City My Shirt = Political hot potato (scary if that's the case)

Corporate advertising space instead of permanent local art celebrating our club = Good

Posters from within the area fighting for something good in their community = Bad, pointless, a waste of time.

Posters from outside of the area deciding there's nothing to see here (ironic) = Good

Thanks, guys. Love the support.

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The story so far..to the best of my knowledge...

'Mischiefs' restaurant sublet one outer wall of their business to an advertising agency. Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months.
The word 'Unify' appears on the mural and the typeface used is the same as used by the global marketing company Unify Creatives who promote the creative industry. Maybe Yusuf works for Unify, I cant confirm that.
Adidas more recently also sponsor a Wales football mural in central Cardiff again featuring the Unify logo.

Yusuf ,in todays Echo, has a go at Macs for allowing the mural to be painted over and further trashes Cardiff for allowing it to happen.."It's just appalling. That mural means so much to the local; community and for me it showed Cardiff in a new light coming out of the pandemic and on the back of the BLM movement..".
Further he says we've worked in BRISTOL, MANCHESTER, BIRMINGHAM, GLASGOW, LEICESTER, and this wouldn't have been allowed ....but companies know they can get away with it in Cardiff.

To me they are more the comments of someone very involved in the commercial world rather than just the interests of my home city Cardiff and its people.

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Originally Posted by lisvaneblue

The story so far..to the best of my knowledge...

'Mischiefs' restaurant sublet one outer wall of their business to an advertising agency. Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months.
The word 'Unify' appears on the mural and the typeface used is the same as used by the global marketing company Unify Creatives who promote the creative industry. Maybe Yusuf works for Unify, I cant confirm that.
Adidas more recently also sponsor a Wales football mural in central Cardiff again featuring the Unify logo.

Yusuf ,in todays Echo, has a go at Macs for allowing the mural to be painted over and further trashes Cardiff for allowing it to happen.."It's just appalling. That mural means so much to the local; community and for me it showed Cardiff in a new light coming out of the pandemic and on the back of the BLM movement..".
Further he says we've worked in BRISTOL, MANCHESTER, BIRMINGHAM, GLASGOW, LEICESTER, and this wouldn't have been allowed ....but companies know they can get away with it in Cardiff.

To me they are more the comments of someone very involved in the commercial world rather than just the interests of my home city Cardiff and its people.

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It appears as though you've got pretty much all of your facts/assumptions wrong:

https://www.itv.com/news/wales/2021-...ring-the-euros

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Originally Posted by JamesWales

I know, I was just expanding upon your excellently made point!

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How terribly kind. Have a slice of fruit cake and a cup of cha, old fruit.

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Originally Posted by JamesWales

True, but both of those sites are now being talked about more frequently atm..

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Well one of them is ;-)

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Originally Posted by lisvaneblue

The story so far..to the best of my knowledge...

'Mischiefs' restaurant sublet one outer wall of their business to an advertising agency. Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months.
The word 'Unify' appears on the mural and the typeface used is the same as used by the global marketing company Unify Creatives who promote the creative industry. Maybe Yusuf works for Unify, I cant confirm that.
Adidas more recently also sponsor a Wales football mural in central Cardiff again featuring the Unify logo.

Yusuf ,in todays Echo, has a go at Macs for allowing the mural to be painted over and further trashes Cardiff for allowing it to happen.."It's just appalling. That mural means so much to the local; community and for me it showed Cardiff in a new light coming out of the pandemic and on the back of the BLM movement..".
Further he says we've worked in BRISTOL, MANCHESTER, BIRMINGHAM, GLASGOW, LEICESTER, and this wouldn't have been allowed ....but companies know they can get away with it in Cardiff.

To me they are more the comments of someone very involved in the commercial world rather than just the interests of my home city Cardiff and its people.

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Why does any of this bother you so much? So local street artists are commissioned in other cities. I'm really unclear as to what your point is and I think you are too. Surely you can't be suggesting artists should work for free? There's hardly a comparison to a global burger chain and Unify is there? It's a f*cking wall in Butetown. Again, why does this rattle you because it clearly does? What am I missing? I'm not looking for an argument. I just don't get why you and some others are so concerned about this as you clearly don't care what's put up there. Betfair will be next. Or Paddy Power.

I've spent a decade filming and photographing and recording that entire area and The Bay. Nobody gave a sh*t about it until now. I and many others found the mural uplifting. It was unique. Shouldn't that be celebrated and preserved instead of painted over for another burger ad? Isn't it strange how different we see things? I see this as an act of wanton vandalism and you shrug it off like it's f*ck all. Yet people got so worked up about the toppling of a statue recently. Makes no sense to me.

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Originally Posted by Citizen's Nephew

Why does any of this bother you so much? So local street artists are commissioned in other cities. I'm really unclear as to what your point is and I think you are too. Surely you can't be suggesting artists should work for free? There's hardly a comparison to a global burger chain and Unify is there? It's a f*cking wall in Butetown. Again, why does this rattle you because it clearly does? What am I missing? I'm not looking for an argument. I just don't get why you and some others are so concerned about this as you clearly don't care what's put up there. Betfair will be next. Or Paddy Power.

I've spent a decade filming and photographing and recording that entire area and The Bay. Nobody gave a sh*t about it until now. I and many others found the mural uplifting. It was unique. Shouldn't that be celebrated and preserved instead of painted over for another burger ad? Isn't it strange how different we see things? I see this as an act of wanton vandalism and you shrug it off like it's f*ck all. Yet people got so worked up about the toppling of a statue recently. Makes no sense to me.

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Not trying to antagonise anyone. Commercial deal...street artist paid for mural, deal for six months for the mural to be on the advertising wall. After 6 months another party steps in , happens to be Macs and they get the blame and bad PR.
Yusuf Ismail is the first one to criticise Macs and the city of Cardiff. He was one of the few that obviously knew the mural was safe for a limited time only. If he was so concerned about it why didn't he warn us that without financial assistance it was likely to have 6 month shelf life?.
Instead he makes a fuss and shames Macs into paying for a repaint and display whilst getting a kick in the teeth with bad PR.

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Originally Posted by Tito Fuente

It appears as though you've got pretty much all of your facts/assumptions wrong:

https://www.itv.com/news/wales/2021-...ring-the-euros

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I'm not far off the mark. Look carefully at the subheadings and who gets credit for the article and the photos...Unify

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Originally Posted by lisvaneblue

I'm not far off the mark. Look carefully at the subheadings and who gets credit for the article and the photos...Unify

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I did. 'Unify' is the name that Yusuf Ismail and Shawqi Hasson are calling themselves under this creative banner.

https://www.instagram.com/u.nify/?utm_source=ig_embed

This is the 'Unify' you seem to be incorrectly and stubbornly attaching them to:

About UNIFY Creative

UNIFY Creative began in May 2020 when Ashley Samuels-McKenzie and Charles Parkinson recognised the appetite from advertising professionals to drive change but saw that there was no formal platform bringing together decision makers to take action.

UNIFY Creative was established in response to the COVID-19 crisis in May 2020 by Ashley Samuels-McKenzie and Charles Parkinson, co-founders of Unity & Motion


No connection anywhere between the two.

You also said earlier "Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months" which is a bizarre considering they've actually left off all of the Adidas branding and trademarks on the shirt, perhaps fearing repercussions of trademark infringement.

Which isn't the case on the 'My Cymru, My Shirt' mural which Adidas did commission.

Miles off the mark, as usual.

Apology accepted in advance (also, as usual).

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Originally Posted by Tito Fuente

I did. 'Unify' is the name that Yusuf Ismail and Shawqi Hasson are calling themselves under this creative banner.

https://www.instagram.com/u.nify/?utm_source=ig_embed

This is the 'Unify' you seem to be incorrectly and stubbornly attaching them to:

About UNIFY Creative

UNIFY Creative began in May 2020 when Ashley Samuels-McKenzie and Charles Parkinson recognised the appetite from advertising professionals to drive change but saw that there was no formal platform bringing together decision makers to take action.

UNIFY Creative was established in response to the COVID-19 crisis in May 2020 by Ashley Samuels-McKenzie and Charles Parkinson, co-founders of Unity & Motion


No connection anywhere between the two.

You also said earlier "Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months" which is a bizarre considering they've actually left off all of the Adidas branding and trademarks on the shirt, perhaps fearing repercussions of trademark infringement.

Which isn't the case on the 'My Cymru, My Shirt' mural which Adidas did commission.

Miles off the mark, as usual.

Apology accepted in advance (also, as usual).

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Bloody hell. That’s one mighty telling off :hehe:

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Originally Posted by Tito Fuente

I did. 'Unify' is the name that Yusuf Ismail and Shawqi Hasson are calling themselves under this creative banner.

https://www.instagram.com/u.nify/?utm_source=ig_embed

This is the 'Unify' you seem to be incorrectly and stubbornly attaching them to:

About UNIFY Creative

UNIFY Creative began in May 2020 when Ashley Samuels-McKenzie and Charles Parkinson recognised the appetite from advertising professionals to drive change but saw that there was no formal platform bringing together decision makers to take action.

UNIFY Creative was established in response to the COVID-19 crisis in May 2020 by Ashley Samuels-McKenzie and Charles Parkinson, co-founders of Unity & Motion


No connection anywhere between the two.

You also said earlier "Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months" which is a bizarre considering they've actually left off all of the Adidas branding and trademarks on the shirt, perhaps fearing repercussions of trademark infringement.

Which isn't the case on the 'My Cymru, My Shirt' mural which Adidas did commission.

Miles off the mark, as usual.

Apology accepted in advance (also, as usual).

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I'm trying to be constructive, so looked up the Instagram feed you quote above and I'm into pictures of Unify for Arsenal, Man U, Leeds. plus Cardiff ....and again the strong link with Adidas.
You mention u.nify, I mentioned Unify. The murals in Cardiff highlight UNIFY in the typeface of Unify creative the marketing company.

If it does what is says on the tin, Ive yet to work out the name on the tin.

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Originally Posted by lisvaneblue

Of course that's not so and the proof is that once they knew Macs did something about it.

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We dont have proof though do we, infact here is the Job Foreman posing for a picture, Im not saying McD's knew what was going on or not though



Attachment 4766

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Originally Posted by blue matt

We dont have proof though do we, infact here is the Job Foreman posing for a picture, Im not saying McD's knew what was going on or not though



Attachment 4766

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Macs say that they wanted the mural replaced this week but those in charge of the project were looking for a new site??

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Originally Posted by lisvaneblue

I'm trying to be constructive, so looked up the Instagram feed you quote above and I'm into pictures of Unify for Arsenal, Man U, Leeds. plus Cardiff ....and again the strong link with Adidas.
You mention u.nify, I mentioned Unify. The murals in Cardiff highlight UNIFY in the typeface of Unify creative the marketing company.

If it does what is says on the tin, Ive yet to work out the name on the tin.

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It appears to be Unify, a small Creative Studio based in Butetown, not a global marketing services company. Yusuf is the co-founder. https://www.wmc.org.uk/en/what-we-do...on-photography

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Originally Posted by lisvaneblue

I'm trying to be constructive, so looked up the Instagram feed you quote above and I'm into pictures of Unify for Arsenal, Man U, Leeds. plus Cardiff ....and again the strong link with Adidas.
You mention u.nify, I mentioned Unify. The murals in Cardiff highlight UNIFY in the typeface of Unify creative the marketing company.

If it does what is says on the tin, Ive yet to work out the name on the tin.

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You're not trying to be constructive in the slightest. You're trying to find non-existent evidence to prove your false narrative.

The reason their Instagram page is "u.nify" is because "unify" would have already been taken.

The "Unify" you keep wanting to connect them to are on Twitter here:

https://mobile.twitter.com/togetherweunify

The one we should be discussing have their own Twitter too:

https://mobile.twitter.com/unifycreative_

Unsurprisingly, there's no connection between them here. They don't follow each other or share the same news/media etc.

This is the website for the 'other' Unify:

https://www.weunify.co.uk/

Nothing there either that links the two groups.

Here is their LinkedIn:

https://www.linkedin.com/company/together-we-unify

Nope.

Ahh but what about the parent company and the advertising arm of "Unify" I hear you ask. Good question, LB.

They're called 'Unity and Motion' and here is a list of the brands they class as their clients:

http://unityandmotion.com/clients

That's weird. Have they mistakenly put Reebok instead of Adidas? You'd better give them a bell.

Why aren't they promoting their brand?

One would think that, as an advertising and marketing company, they would recognise that they need a positive synergy between the two groups to promote awareness of the work they're doing. Maybe they don't know better, eh LB?

The Cardiff-based group known as Unify have clearly built a relationship with Adidas since they reached out about doing the 'My Cymru, My Shirt' mural and are now working with them on other projects (hence their photos on Instagram of them doing shoots with Man United, Arsenal etc.)

This would also explain the 'working in Manchester etc' quote you took umbrage with.

All of the photos of other clubs were shared after they mention in the ITV article that they were now going to work with Adidas on the Welsh shirt mural - which is consistent with everything Yusuf Ismail has said so far

Also, you do realise the smoking gun of a "typeface" you keep referring to is one the most commonly used in existence and matches the same one they've used in the lettering for "my city, my club"?! It's bold and it stands out.

There is literally nothing on the internet connecting the two groups, yet here we are discussing it at a frustrating length because of your misplaced distrust and inability to accept that you're wrong (an all too familiar pattern for you, I've noticed).

Unless you can find an actual, legitimate link between the two Unifys other than they share a typeface (even though the Cardiff-based one doesn't even use it in their own branding (e.g. their Twitter logo), I suggest you refrain from engaging your fingers to the keyboard to bother replying...

As I think I can confidently say that you're done here.

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Originally Posted by Baloo

It appears to be Unify, a small Creative Studio based in Butetown, not a global marketing services company. Yusuf is the co-founder. https://www.wmc.org.uk/en/what-we-do...on-photography

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I just spent 15 minutes on my post when this would have done the same job :hehe:

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Originally Posted by JamesWales

True, but both of those sites are now being talked about more frequently atm..

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for what sort of development ? the old merthyr house site has been waiting a long long time

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Originally Posted by JamesWales

True, but both of those sites are now being talked about more frequently atm..

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I would seriously doubt that either site will be developed any time soon

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Originally Posted by the other bob wilson

So if you work in a McDonalds and you see something in your area which threatens to reflect badly on the company being mooted or happening, you have nowhere to go to make your concerns known?

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Did you miss the bit about the original artist being part of the tea painting river it? why didnt he raise the issue with McD's? they clearly didnt care about their own artwork!

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Originally Posted by poc

for what sort of development ? the old merthyr house site has been waiting a long long time

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would you know regarding this site please ?

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Originally Posted by JamesWales

True, but both of those sites are now being talked about more frequently atm..

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in what way ?

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Originally Posted by poc

in what way ?

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I'm not going to go into details, but both are development sites with owners who want to maximise their sites.

My main point though was just to add to a previous post that talked about the realistic long term cost of keeping the mural ad infinitum, which is that in addition to the cost of leasing the space you would have to pay the developer of the adjacent land to never develop the site also, as any development would cover up the mural.

I'm in favour of the mural anyway, and in favour of street art. I've commissioned a lot of it, I'd like to see far more of it, I was just adding a bit of Real Politik to it all.

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Originally Posted by JamesWales

I'm not going to go into details, but both are development sites with owners who want to maximise their sites.

My main point though was just to add to a previous post that talked about the realistic long term cost of keeping the mural ad infinitum, which is that in addition to the cost of leasing the space you would have to pay the developer of the adjacent land to never develop the site also, as any development would cover up the mural.

I'm in favour of the mural anyway, and in favour of street art. I've commissioned a lot of it, I'd like to see far more of it, I was just adding a bit of Real Politik to it all.

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the other site you mentioned has been like that a long time i cant see anything being developed there soon , must be a problem maybe with planning or groundwork its interesting why its been left this long ?