You are making all this up as you go along surely ?
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Made what up?
Do you think Sky would give rights to show games for free? If you do then they aren't getting anything for it. Fair enough.
I don't think Sky would give away rights to broadcast games for free. They paid a pretty penny for them and would likely look to recoup something.
City are letting fans watch the game via ifollow and taking £10 off the price that has been paid for a season ticket.
Now if Sky are taking a percentage of the tenner then the amount that people have paid for a season ticket is not going into the club as Sky are taking a percentage of this.
I don't know if Sky are taking a cut but you get very little for nothing in this world and I doubt that Sky are giving the EFL rights for nothing.
I'm not making anything up. It's just a theory.
I find it hard to believe that Sky would allot time to negotiating a fee with the EFL if they had nothing to make from those negotiations. Maybe they just wanted to keep the price high enough not to effect take up of their packages. I don't know.
You need to separate Sky taking a cut of the stream revenue from the club using season ticket revenue to cover their costs.
The first one is contractual: the club/EFL compensate Sky for loss of earnings.
The second one is a choice made by each club. Sky aren’t demanding that they use season ticket revenue to cover it.
This debate is about the quality and therefore the value for money.
The product is vastly inferior to a Sky offering, but unless I’ve misunderstood, Sky don’t offer a live broadcast with full commentary on a club by club basis, so fans are left with little choice if they want to watch the games