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The Racecourse gets a name change
New sponsorship Stōk Cold Brew have made an agreement to rename the ground to “The Stōk Racecourse”
https://www.bbc.com/sport/football/65696511
From a quick look on social media it seems to be quite a polarising move. I’m personally not a fan of sponsored stadium names and think it’s a very American thing bar a handful of exceptions. I’m glad they’ve not removed the Racecourse name entirely though.
As far as I can tell the product isn’t sold in the UK, so it highlights how much the American market is influencing things up North.
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Re: The Racecourse gets a name change
Wrexham Lager
There when it mattered
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
Canton Kev
New sponsorship Stōk Cold Brew have made an agreement to rename the ground to “The Stōk Racecourse”
https://www.bbc.com/sport/football/65696511
From a quick look on social media it seems to be quite a polarising move. I’m personally not a fan of sponsored stadium names and think it’s a very American thing bar a handful of exceptions. I’m glad they’ve not removed the Racecourse name entirely though.
As far as I can tell the product isn’t sold in the UK, so it highlights how much the American market is influencing things up North.
Unless I’m missing something here they’ve surely lost the plot.
How many Americans are going to be watching Wrexham v Walsall when Wrexham are 10th in the league?
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Re: The Racecourse gets a name change
I hope it’s not pronounced Stoke.
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
Cardiff-Cal
I hope it’s not pronounced Stoke.
it is
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
blue matt
it is
Oof!
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
EastbourneBlue
Unless I’m missing something here they’ve surely lost the plot.
How many Americans are going to be watching Wrexham v Walsall when Wrexham are 10th in the league?
Even if they struggle next season, which they probably won’t, they’ve captured the American bandwagon audience for at least a year.
With 7th being a play off spot, even in a mediocre season they’ll still be in with a shot of getting something until the final few weeks. I think the Americans are here to stay for a few more years.
League 1 is where I think interest will wane. The magic and novelty of chasing promotion will have worn off and a few years of mid table nothingness will drive away all but the most dedicated international fans.
It’s telling though how important the American market is to their success that they’ve got a sponsorship that doesn’t sell their product in the UK.
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
Canton Kev
Even if they struggle next season, which they probably won’t, they’ve captured the American bandwagon audience for at least a year.
With 7th being a play off spot, even in a mediocre season they’ll still be in with a shot of getting something until the final few weeks. I think the Americans are here to stay for a few more years.
League 1 is where I think interest will wane. The magic and novelty of chasing promotion will have worn off and a few years of mid table nothingness will drive away all but the most dedicated international fans.
It’s telling though how important the American market is to their success that they’ve got a sponsorship that doesn’t sell their product in the UK.
I don't think there is much of market in the US for a League 2 team. Whatever "support" Wrexham has over here is going to have to subscribe to their equivalent of CCTV if they want to watch games. I can't see many fans of the show coughing up $12 to watch football on a Saturday morning week in week out.
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
Canton Kev
It’s telling though how important the American market is to their success that they’ve got a sponsorship that doesn’t sell their product in the UK.
Reminds me of when City were advertising Kenny Rogers Roasters.
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
NYCBlue
I don't think there is much of market in the US for a League 2 team. Whatever "support" Wrexham has over here is going to have to subscribe to their equivalent of CCTV if they want to watch games. I can't see many fans of the show coughing up $12 to watch football on a Saturday morning week in week out.
Especially when they would watch some decent premier league football for the same price
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
The Lone Gunman
Reminds me of when City were advertising Kenny Rogers Roasters.
There were even then none of them left in the US!
Fair play to Tan though he knows what sells in his own market
A load of country maybe?
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
EastbourneBlue
Especially when they would watch some decent premier league football for the same price
You said earlier they’ve lost the plot. Who were you referring to, Wrexham or the sponsors?
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
The Lone Gunman
You said earlier they’ve lost the plot. Who were you referring to, Wrexham or the sponsors?
Sponsors.
Though I’m pretty sure this is destined to end in disaster for the club too
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
EastbourneBlue
Unless I’m missing something here they’ve surely lost the plot.
How many Americans are going to be watching Wrexham v Walsall when Wrexham are 10th in the league?
They have a sponsor injecting money into their coffers for the coming season. Hardly a problem.
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
Canton Kev
It’s telling though how important the American market is to their success that they’ve got a sponsorship that doesn’t sell their product in the UK.
They could easily launch in the UK though, our big Tesco's has a Cold brew / Iced Coffee section now ( it used to just be with the Milk and have a cheapo brand, Starbucks and Costa Chilled Coffees ), we know that cold brews are big business in the US, so why not the UK
They also have a big distribution network in place with Danone, household names like Actimel, Evian & Volvic Water
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Re: The Racecourse gets a name change
I assume they have secured a 3rd season of the tv show then. Fair play to them.
People saying Americans will get turned off when in league 1 mediocracy, haven't watched past season 7 of The Office, or past season 5 of always sunny in Philadelphia. Americans absolutely lap up mediocre TV that far out run its course :-).
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
EastbourneBlue
Sponsors.
Though I’m pretty sure this is destined to end in disaster for the club too
How could a sponsorship deal with a coffee company end in disaster?
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Re: The Racecourse gets a name change
Wrexham v Stoke at the stok stadium
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
The Lone Gunman
How could a sponsorship deal with a coffee company end in disaster?
Ground into submission??
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
The Lone Gunman
How could a sponsorship deal with a coffee company end in disaster?
trouble is brewing
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
The Lone Gunman
How could a sponsorship deal with a coffee company end in disaster?
The whole American thing doesn’t feel very sustainable to me. Hardly going to be lifelong fans are they.
Then they’ll be saddled with high expenses and low income
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
EastbourneBlue
The whole American thing doesn’t feel very sustainable to me. Hardly going to be lifelong fans are they.
Then they’ll be saddled with high expenses and low income
Sounds familiar....
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
EastbourneBlue
The whole American thing doesn’t feel very sustainable to me. Hardly going to be lifelong fans are they.
Then they’ll be saddled with high expenses and low income
OK, sounds like pretty much every other professional football club in the English pyramid to me, especially those with foreign ownership, but I'm still struggling to see the connection between what you are saying and a sponsorship deal with a coffee company, which you claimed was destined to end in disaster for the club.
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
The Lone Gunman
How could a sponsorship deal with a coffee company end in disaster?
Maybe it's all froth.
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
The Lone Gunman
OK, sounds like pretty much every other professional football club in the English pyramid to me, especially those with foreign ownership, but I'm still struggling to see the connection between what you are saying and a sponsorship deal with a coffee company, which you claimed was destined to end in disaster for the club.
Not sure every team in Britain, particularly those in League Two, is reliant on overseas fans and sponsorships.
Two separate points really
Sponsoring a stadium in a country where you’re product isn’t available is a bit of an odd move
The American interest will surely fade pretty quickly and they’re pinning a lot on that.
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
EastbourneBlue
Not sure every team in Britain, particularly those in League Two, is reliant on overseas fans and sponsorships.
Two separate points really
Sponsoring a stadium in a country where you’re product isn’t available is a bit of an odd move
The American interest will surely fade pretty quickly and they’re pinning a lot on that.
Not necessarily. The products may be on sale in the countries receiving the broadcast. Hence, Chinese language ads being visible in the Premier League.
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
EastbourneBlue
Not sure every team in Britain, particularly those in League Two, is reliant on overseas fans and sponsorships.
Two separate points really
Sponsoring a stadium in a country where you’re product isn’t available is a bit of an odd move
The American interest will surely fade pretty quickly and they’re pinning a lot on that.
I'm not sure Wrexham are reliant on overseas fans and sponsorships - but they have both, which has to be a bonus.
I'd agree that sponsoring a stadium where your product isn't available is an odd move on the face of it, but perhaps the company is seeking to expand its operations and it believes a sponsorship deal with a high-profile club like Wrexham are at present is a good investment - especially as the deal is likely to be reasonably cheap at this stage of Wrexham's development.
I can't think of any other examples of American film or media stars buying lowly football clubs and giving them the sort of profile Wrexham are currently enjoying, so I don't think it's possible to make any firm predictions as regards what the future holds for the club.
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Re: The Racecourse gets a name change
Just checked UK trademark registrations and the coffee products concerned were registered 5 years ago, which gives the company a few years more in which to launch the product(s) concerned. Registrations have to be backed up with evidence of use in order for them to remain valid. Putting down a placer merely to stop other registrations is not permitted.
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
NYCBlue
I don't think there is much of market in the US for a League 2 team. Whatever "support" Wrexham has over here is going to have to subscribe to their equivalent of CCTV if they want to watch games. I can't see many fans of the show coughing up $12 to watch football on a Saturday morning week in week out.
I think you’re vastly underestimating how many and how eagerly the Americans have jumped on the band wagon. They have a huge American fan base who were willing to watch them in the National League and pay for NLTV.
They sold out 25k replica shirts last season and ordered 35k for next season. Most being sold to the states.
Friendlies in America are sold out despite tickets being $200. For an open training session tickets are $85.
They’ve got more followers on social media than some PL clubs.
And they’ve not even peaked in terms of exposure and popularity, they’ve got another season of the documentary coming out soon and a third season already greenlit.
I have my doubts if the Americans will stick around when the going gets tough but for the next couple of seasons they’ll be there.
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Re: The Racecourse gets a name change
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Re: The Racecourse gets a name change
Quote:
Originally Posted by
Taunton Blue Genie
Maybe it's all froth.
Filtered through this thread and not enough coffee based posts
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Re: The Racecourse gets a name change
I’ll never understand why anyone would think that what is happening at Wrexham is a bad thing… ‘we’re all doomed Captain Mainwering’
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Re: The Racecourse gets a name change
It certainly isn't a bad thing as without the investment and general boost to the area it was a club going nowhere and whose potential supporter base was being eroded by the Merseyside and Manchester teams.
How it pans out in the long run is anyone's guess but experience tells us that very few saviours remain that after a few years and the initial feel good factor has disapaited.
Personally I feel nothing for Wrexham but the whole story is undeniably different from the norm and as an outsider looking in it will be interesting to see how it pans out.
.
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Re: The Racecourse gets a name change
The can stok it up their urse.
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Re: The Racecourse gets a name change
Think we're missing a trick here get millions of pounds to change the name and everyone calls it the old name anyway.
