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Yes you're right some do put extra effort in, probably because they have a good commission deal.
I remember one call which I particularly enjoyed. The pitch was moving your pension so I went through the same old rigmarole and pretended not to have understood the reason for the call.
When I kind of haphazardly asked the chap on the call to excuse my state of confusion because I was suffering from depression and then mentioned it was because my retirement income was barely enough to live on he kinda stuck around for ages. Putty in my hands!
I had an awful job in my late teens selling phone contracts via a call centre. We called people up under the guise of renewing their 3 contract.. Most fell for it but anyone with a bit of sense or who weren't pre occupied clicked on and asked "are you calling from 3" to which we had to say no and try more sales spiel. I was good at it but quickly found another job. Was semi honest I guess but didn't sit right.