The Home Bargains brigade !

[Former Labour leader]

Here's some snobbery debunking as well; Having relied very heavily on home delivery for the last 8 months and tried all of the major players, we're surprised that Iceland have blown the others away, accuracy, value, promptness & freshness.

I had never previously considered that Iceland would become our major provider.

I agree 100%. Been using them over lockdown.

Only reservation is that you dont get the choice of product with bigger supermarkets but easy enough to pick up the odd delicacy that might be missing elsewhere.