Ollie Watkins went from Brentford to Villa in the summer for £28m rising to £33m.

That was a fee set in the middle of the new Covid football economy. There may have been some further downward pressure on fees and wages since - but if Moore carries on as he is (already rated the best or one of the five best Championship players this season) then a fee of £15-20m to a Premier League club is realistic.