Quote Originally Posted by The Bloop View Post
Has the alcohol content been reduced to enable it to be competitively priced since unit pricing has been introduced?

Not as 'reassuringly expensive' as it used to be.
That’s exactly why they do it as well as reducing their tax burden which is laid in 0.1 degrees of ABV. It’s why Carling went from 4.1 to 4% about 12-13 years ago...