Originally Posted by
Rjk
one thing I don't understand is these games between the elite clubs in the champions League are obviously massive events - there is a natural crescendo to a cup competition and that raises interest and excitement (and revenue)
they've assumed that more games between giants = more excitement = more revenue
towards the end of a league , where there is just one winner and no relegation - there won't be the same level of interest in a game between a team in 9th and ,7th both with nothing to play for