The Emphasis On Learning How To Swim.

[Tuerto]

The "Petunia" public information films were also very helpful.
"Oh look, he's decided to have a swim".

Would these ads reach the intended audience these days, after all what kid watches the telly ads these days.

I wonder if awareness is now part of the curriculum in school.
If not, it should be.

The thing that struck me, looking back on them, is that they put a fair bit of responsibility on the kid not to take these massive risks. The only thing missing was a voice at the end saying 'Your Fault' Not so great in encouraging businesses and Companies to carry out essential safety maintenance, but it did make me switch on when i decided to play on building sites without any safety fencing or play in rivers etc.