Following the Coca Cola Incident

[surge]

Am i being too cynical here? It seems Coca Cola have recieved more publicity after the Ronaldo stunt then they ever would've receievd without it?

No publicity is bad publicity and all that

An example of this would be the title of this thread.

I don't think Ronaldo was incentivized to spread the name of that fizzy pop brand though so think his actions can be treated genuinely even if outcome has been less pure.