The dark blue gets a bit lost. It might’ve worked better with a white or yellow contrast - maybe a white collar and yellow stripes. Colour wise, its a bit like the one we had in the last promotion season.
The advert is a bit fast, so it’s hard to see the shirt - a bit like car adverts these days.
I don’t know who the artist is, but it would be nice if they could use a local one (regardless of genre).
Saying that, their target audience is not the old fogies buying the shirt, but the kid who’ll mither their parents and grandparent for a shirt, like toy adverts!
I do think the price is excessive. I appreciate that the club has lost out a lot during the pandemic, but they were already expensive. It’ll encourage me to wait until they sell them off, although I usually buy three or four over the season for my son, so the average cost per shirt comes down!