Quote Originally Posted by surge View Post
I'd grade it as a B for the shirt and an A- for the marketing. If I was being generous I could push that up to a B+.

But I need it to be an A+ shirt if it's going to cost me £55.
Looking back through our kits and while they're all nice enough none of them are A+. If we're going to have a series of B grade kits can't we sell them for much cheaper?

Or is it a case that majority of the people who buy them will buy for this price and majority who don't buy won't buy for cheaper?