The board and owner have no clue.
They throw in a few phrases that makes them sound like they know what they're doing but scratch the surface and they are clueless.
Want to play more football while picking the three most direct footballing managers in the football league while insisting on kids that play football be shoehorned into a first team that is told to get rid of the ball as soon as possible.
The board is to blame. They have brought this all on themselves. It is OK though, they'll sack Mick if he keeps dropping down the league post Christmas and say it was him all along and the new man is the one to turn things round.