Maybe not. Who knows? But who will carry the can financially..probably Mischief, and it's not their fault at all if the space they renting out is giving them no return
On another tack look up analogfootball.com/ mycitymyshirt There are a set of photos there done by Yusuf Ismail that would look fantastic on an electronic billboard or a bus stop advertising board....Much more impact IMO than a mural