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So to summarise:
McDonald's = Good
My City My Shirt = Political hot potato (scary if that's the case)
Corporate advertising space instead of permanent local art celebrating our club = Good
Posters from within the area fighting for something good in their community = Bad, pointless, a waste of time.
Posters from outside of the area deciding there's nothing to see here (ironic) = Good
Thanks, guys. Love the support.
OK..let's say we/CCFC etc want it there permanently. Already stated by Mischief restaurant that they have let the space to an advertising agency for 5 years. So we want it for the full 5 years for starters for example.Originally Posted by Citizen's Nephew
Large billboard type adverts cost to rent from £200 a week + VAT...say £10K a year. 5 year deal £50K. If we want to buy the space..and Mischief willing to sell..probably cost a lot more.
Is that good use of money or are there other things that it could be spent on locally to help the community?
Do you think it's still worth that? Given the backlash to what's happened here if the mural goes up again I would have thought most brands would want to steer well clear now of being associated with painting over it again.
Maybe not. Who knows? But who will carry the can financially..probably Mischief, and it's not their fault at all if the space they renting out is giving them no return
On another tack look up analogfootball.com/ mycitymyshirt There are a set of photos there done by Yusuf Ismail that would look fantastic on an electronic billboard or a bus stop advertising board....Much more impact IMO than a mural
Hey Banksy, blank canvas over the bay
Go sort it out!
The story so far..to the best of my knowledge...
'Mischiefs' restaurant sublet one outer wall of their business to an advertising agency. Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months.
The word 'Unify' appears on the mural and the typeface used is the same as used by the global marketing company Unify Creatives who promote the creative industry. Maybe Yusuf works for Unify, I cant confirm that.
Adidas more recently also sponsor a Wales football mural in central Cardiff again featuring the Unify logo.
Yusuf ,in todays Echo, has a go at Macs for allowing the mural to be painted over and further trashes Cardiff for allowing it to happen.."It's just appalling. That mural means so much to the local; community and for me it showed Cardiff in a new light coming out of the pandemic and on the back of the BLM movement..".
Further he says we've worked in BRISTOL, MANCHESTER, BIRMINGHAM, GLASGOW, LEICESTER, and this wouldn't have been allowed ....but companies know they can get away with it in Cardiff.
To me they are more the comments of someone very involved in the commercial world rather than just the interests of my home city Cardiff and its people.
It appears as though you've got pretty much all of your facts/assumptions wrong:
https://www.itv.com/news/wales/2021-...ring-the-euros
I'm not far off the mark. Look carefully at the subheadings and who gets credit for the article and the photos...Unify
I did. 'Unify' is the name that Yusuf Ismail and Shawqi Hasson are calling themselves under this creative banner.
https://www.instagram.com/u.nify/?utm_source=ig_embed
This is the 'Unify' you seem to be incorrectly and stubbornly attaching them to:
About UNIFY Creative
UNIFY Creative began in May 2020 when Ashley Samuels-McKenzie and Charles Parkinson recognised the appetite from advertising professionals to drive change but saw that there was no formal platform bringing together decision makers to take action.
UNIFY Creative was established in response to the COVID-19 crisis in May 2020 by Ashley Samuels-McKenzie and Charles Parkinson, co-founders of Unity & Motion
No connection anywhere between the two.
You also said earlier "Yusuf Ismail, strikes a deal with Adidas for the mural to be done by Cardiff street artist Bradley Rmer and pay for the 'billboard' fees for 6 months" which is a bizarre considering they've actually left off all of the Adidas branding and trademarks on the shirt, perhaps fearing repercussions of trademark infringement.
Which isn't the case on the 'My Cymru, My Shirt' mural which Adidas did commission.
Miles off the mark, as usual.
Apology accepted in advance (also, as usual).
Bloody hell. That’s one mighty telling off
I'm trying to be constructive, so looked up the Instagram feed you quote above and I'm into pictures of Unify for Arsenal, Man U, Leeds. plus Cardiff ....and again the strong link with Adidas.
You mention u.nify, I mentioned Unify. The murals in Cardiff highlight UNIFY in the typeface of Unify creative the marketing company.
If it does what is says on the tin, Ive yet to work out the name on the tin.
Why does any of this bother you so much? So local street artists are commissioned in other cities. I'm really unclear as to what your point is and I think you are too. Surely you can't be suggesting artists should work for free? There's hardly a comparison to a global burger chain and Unify is there? It's a f*cking wall in Butetown. Again, why does this rattle you because it clearly does? What am I missing? I'm not looking for an argument. I just don't get why you and some others are so concerned about this as you clearly don't care what's put up there. Betfair will be next. Or Paddy Power.
I've spent a decade filming and photographing and recording that entire area and The Bay. Nobody gave a sh*t about it until now. I and many others found the mural uplifting. It was unique. Shouldn't that be celebrated and preserved instead of painted over for another burger ad? Isn't it strange how different we see things? I see this as an act of wanton vandalism and you shrug it off like it's f*ck all. Yet people got so worked up about the toppling of a statue recently. Makes no sense to me.
Not trying to antagonise anyone. Commercial deal...street artist paid for mural, deal for six months for the mural to be on the advertising wall. After 6 months another party steps in , happens to be Macs and they get the blame and bad PR.
Yusuf Ismail is the first one to criticise Macs and the city of Cardiff. He was one of the few that obviously knew the mural was safe for a limited time only. If he was so concerned about it why didn't he warn us that without financial assistance it was likely to have 6 month shelf life?.
Instead he makes a fuss and shames Macs into paying for a repaint and display whilst getting a kick in the teeth with bad PR.
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